Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

Stat: Employee engagement in the US hits lowest level in over a decade

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Stat: Employee engagement in the US hits lowest level in over a decade

Employee engagement in the US has reached its lowest point in more than 10 years, according to findings by Gallup released in April 2024.

Workplace : Generation Z : HR

Stat: UK ethical shopping surges despite cost of living crisis

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Stat: UK ethical shopping surges despite cost of living crisis

Despite the UK facing its sharpest increase in living costs in four decades, ethical shopping continues to rise, reflecting consumers’ concerns for...

Sustainability : Food & Drink : Society

Stat: Young Americans are working a second job to reach home ownership

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Stat: Young Americans are working a second job to reach home ownership

Amid soaring housing costs, a Redfin-commissioned survey released in March 2024 reveals a significant shift among young Americans towards either wo...

Finance : Workplace : Youth

Stat: British children want better access to nature and green space

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Stat: British children want better access to nature and green space

A study from UK conservation charity The National Trust and children’s newspaper First News has revealed that 76% of children want to spend more ti...

Youth : Environment : Nature

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

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Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.

Gaming : Youth : Branding

Stat: Most American drivers have no trust in self-driving cars

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Stat: Most American drivers have no trust in self-driving cars

Amid the fervour of technological advancement, a recent American Automobile Association (AAA) survey suggests 91% of drivers don’t trust autonomous...

Mobility : Technology : AI

Stat: Influencer marketing brings greater ROI than traditional digital ads

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Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...

Advertising : Content Creator : Influencers

Stat: Wealth inequality in India surpasses British colonial era levels amid billionaire boom

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Stat: Wealth inequality in India surpasses British colonial era levels amid billionaire boom

A March 2024 study from the World Inequality Lab has unveiled a worrying reality behind India's billionaire surge.

Luxury : Finance : Society

Stat: Gen Z are embracing AI in their dating lives

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Stat: Gen Z are embracing AI in their dating lives

More than three-quarters of Millennials and 81% of Gen Z would use an AI bot to help them flirt on a dating app, according to a report by Cosmopoli...

Youth : Pop-culture & Media : Technology

Stat: Sporting events are boosting travel among Millennials and Gen Z

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Stat: Sporting events are boosting travel among Millennials and Gen Z

In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.

Sports : Travel Trends : Youth

Stat: Consumers continue to snack despite cost of living crisis

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Stat: Consumers continue to snack despite cost of living crisis

Is snacking recession-proof? The fifth annual State of Snacking report by Mondelēz and The Harris Poll indicates that despite the cost of living cr...

Food & Drink : Cost Of Living : Society

Stat: Flirtini survey reveals astrology’s influence on dating

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Stat: Flirtini survey reveals astrology’s influence on dating

US dating app Flirtini’s latest survey of 2,000 of its adult users reveals the influence of astrology on modern-day dating.

Youth : Health & Wellness : Society

Stat: Easter eggs soar in price

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Stat: Easter eggs soar in price

Easter eggs are getting more and more expensive. According to the UK's Which? food price inflation tracker, in 2023, a Maltesers Truffles Luxury Ea...

Retail : Food & Drink : Finance

Stat: Ultra-wealthy donations to philanthropic causes reached £150.7bn in 2022

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Stat: Ultra-wealthy donations to philanthropic causes reached £150.7bn in 2022

A new report from Altrata reveals that the ultra-wealthy gave a total of £150.7bn ($190bn, €176bn) to philanthropic causes in 2022, almost 25% more...

Luxury : Finance : Society

Stat: UK holidaymakers embrace staycations amid climate concerns

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Stat: UK holidaymakers embrace staycations amid climate concerns

New research from market intelligence agency Mintel reveals that 56% of UK holidaymakers are prioritising staycations over trips abroad due to clim...

Finance : Travel & Hospitality : Sustainability

Stat: Skiing regions set to see a severe drop in snow days by 2100

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Stat: Skiing regions set to see a severe drop in snow days by 2100

Across the globe, 20% of skiing areas could lose 50–100% of their snow cover days and 13% face losing all annual snow cover by 2071–2100, according...

Sustainability : Travel & Hospitality : Society

Stat: Gen Z women in the US are increasingly identifying as LGBTQ+

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Stat: Gen Z women in the US are increasingly identifying as LGBTQ+

The percentage of lesbian, gay, bisexual, transgender and queer (LGBTQ+) adults in the US has reached a record high, according to a Gallup survey o...

Youth : Identity : Society

Stat: US parents stretch finances to support their adult children

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Stat: US parents stretch finances to support their adult children

A recent survey reveals that nearly half of US parents are supporting their adult children financially.

Finance : Youth : Society

Stat: Young Americans crave originality in streaming content

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Stat: Young Americans crave originality in streaming content

A recent survey by streaming platform Tubi reveals a significant shift in the preferences of young American viewers.

Youth : Pop-culture & Media : Society

Stat: Gen Z want employers to help them build personal brands

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Stat: Gen Z want employers to help them build personal brands

Growing up consuming a steady stream of influencer content, Gen Z feel compelled to develop personal brands and want their employers to help facili...

Identity : Workplace : Society

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