'Branding'

Jouissance fragrances are inspired by erotic literature

News

Jouissance fragrances are inspired by erotic literature

London-based fragrance brand Jouissance is launching a trio of scents inspired by erotic literature.
Beauty : Pop-culture & Media : Society
Foresight Friday: Seyi Oduwole, intern

News

Foresight Friday: Seyi Oduwole, intern

This week, intern Seyi Oduwole discusses IT girl initiatives, the ad-hoc accessories beauty trend and Fenty Hair’s entrance into the haircare market.
Society : Pop-culture & Media : Technology
Kopparberg launches UPF40 football shirts to promote sun safety during Euros

News

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.
SPF : Advertising & Branding : Alcohol
Embracing True-Age Beauty in China

Viewpoints

Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...
Beauty : Ageing : China
Our Place’s Wonder Oven is a compact one-stop-shop appliance

News

Our Place’s Wonder Oven is a compact one-stop-shop appliance

Our Place has rolled out a 6-in-1 countertop appliance that combines multiple cooking functions in a sleek design.
Design : Food & Drink : Technology
Lovehoney champions senior sexual health with Queen Bees initiative

News

Lovehoney champions senior sexual health with Queen Bees initiative

Sex toy brand Lovehoney is recruiting ‘senior sexperts’ to advise older adults on enhancing their intimate lives.
Sex : Health & Wellness : Society
Netflix to release 14 video games based on titles such as Emily in Paris

News

Netflix to release 14 video games based on titles such as Emily in Paris

Netflix has announced 14 new video games, expanding its current gaming portfolio with exciting new titles and release dates for highly anticipated ...
Gaming : Pop-culture & Media : Society
The Big Meat Up

Micro Trends

The Big Meat Up

Following the popularity of vegetarian, vegan, flexitarian and alternative diets in recent years, US consumers are re-evaluating their relationship...
Food : Meat : Health
Heinz and Kappa honour Italy’s game day sandwich-makers

News

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...
Advertising & Branding : Food : Sports & Leisure
 Anthropologie launches adaptive fashion collection

News

Anthropologie launches adaptive fashion collection

Anthropologie has launched an adaptive apparel collection, re-imagining eight best-sellers to better fit the lives and needs of the disabled commun...
Fashion : Health & Wellness : Design
TFWA Asia Pacific 2024: Ritualising Beauty Retail

Big Ideas

TFWA Asia Pacific 2024: Ritualising Beauty Retail

As the biggest driver for global travel retail sales, the Asia-Pacific region dictates how skincare and fragrance brands behave in the rest of the ...
Beauty : Retail : Travel
Minor Figures launches Dairy Disloyalty campaign

News

Minor Figures launches Dairy Disloyalty campaign

Dairy alternative milk brand Minor Figures has launched Dairy Disloyalty, a campaign encouraging coffee-lovers to try plant-based milk.
Food & Drink : Retail : Advertising & Branding
Fluz rebrands to empower a new generation of savvy spenders

News

Fluz rebrands to empower a new generation of savvy spenders

Creative agency and digital studio Koto has unveiled a maximalist rebranding for collaborative earning app Fluz.
Finance : Advertising & Branding : Youth
Brand Innovation Debrief: Ssense

Big Ideas

Brand Innovation Debrief: Ssense

Amid a challenging landscape for multi-brand luxury e-tailers, Ssense is playing its cards right by seamlessly merging new talents, legacy brands, ...
Fashion : Media : Luxury
Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses

News

Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses

Hong Kong Ballet is celebrating its 45th anniversary with an innovative campaign by Design Army and Dean Alexander Productions.
Advertising & Branding : Youth : Sport & Leisure
Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

News

Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi has unveiled its latest creative initiative Voting is Hot AF, aimed at motivating young people to participate in the upc...
Design : Advertising & Branding : Youth
Foresight Friday: Emily Rhodes, creative foresight analyst

News

Foresight Friday: Emily Rhodes, creative foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative foresight analys...
Pop-culture & Media
Global Fashion Summit 2024: Fashion’s Tipping Point?

Big Ideas

Global Fashion Summit 2024: Fashion’s Tipping Point?

Despite 15 years of discussions on sustainability since the Global Fashion Summit’s inception in 2009, the event deplored the lack of real progress...
Fashion : Sustainability : Global Fashion Summit
ByoWave unveils highly customisable controller for gamers with disabilities

News

ByoWave unveils highly customisable controller for gamers with disabilities

ByoWave and the Designed for Xbox team have joined forces to launch the Proteus Controller, a modular device tailored for gamers with disabilities.
Gaming : Technology : Design
Erewhon launches sunscreen-inspired smoothie with Vacation

News

Erewhon launches sunscreen-inspired smoothie with Vacation

Erewhon has introduced a new addition to its smoothie line-up, but this time it’s in collaboration with skincare brand Vacation.
Advertising & Branding : Beauty : Food & Drink
VivaTech 2024: Accessibility, Climate Tech and AI in Healthcare

Big Ideas

VivaTech 2024: Accessibility, Climate Tech and AI in Healthcare

AI took centre stage once again at the ever-growing Parisian start-up and tech summit VivaTech with ground-breaking advances in climate, health and...
Technology : Artificial Intelligence : VivaTech
Parachute introduces a take-back programme for home textiles

News

Parachute introduces a take-back programme for home textiles

Home brand Parachute is launching a take-back programme for used sheets, towels, pillows and robes.
Retail : Sustainability : Society
REI Co-op expands Opt Outside initiative with free summer events

News

REI Co-op expands Opt Outside initiative with free summer events

Specialist outdoor retailer REI Co-op is reinforcing its Opt Outside commitment by offering more than 300 free classes and day tours nationwide on ...
Sports & Leisure : Retail : Health & Wellness
Pharrell Williams and Louis Vuitton launch luxury dog collection

News

Pharrell Williams and Louis Vuitton launch luxury dog collection

Pharrell Williams wants you to dress better for your dog walks with DOG LVers, a collection designed for Dandy Dog Walkers.
Luxury : Pets : Fashion
Innovation Debrief 2024–2025 Webinar

Webinars

Innovation Debrief 2024–2025 Webinar

Discover the top 50 innovations shaping tomorrow in our Innovation Debrief 2024–2025.
Webinar : The Future Laboratory : Foresight
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