Meet our young Vietnamese luxurians
Linh Ha Nguyen

Meet our young Vietnamese luxurians

Vietnam – Vietnam is a country on the move. Its streets throng with motorbikes and cars, while a building boom is transforming the skyline of every city in the land. The people are prospering too, with incomes rising rapidly.

Article/21568 #1
Cang Nguyen, LS:N case study. Shot by Hugo Leenhardt and edited by David McGovern, Ho Chi Minh City

Vietnam – Vietnam is a country on the move. Its streets throng with motorbikes and cars, while a building boom is transforming the skyline of every city in the land. The people are prospering too, with incomes rising rapidly.

Overall, more Vietnamese are becoming keen luxury consumers. Some 1.5m Vietnamese are able to afford branded luxury goods, and Vietnamese shoppers have the third-highest passion for branded goods in the world, after China and India, according to the 2017 Vietnam Market Trends in the Luxury Goods Sector report by the EU-Vietnam Business Network (EVBN).

Our tribe members – Cang Nguyen, Jess Huynh and Linh Ha Nguyen – have played a role in this growing spending as part of Vietnam’s dynamic young generation. Born just as the country began its transition to a more open economy after decades of turmoil and conflict, they have benefited from years of rapid economic growth and urban modernisation.

Unlike older Vietnamese luxurians, our tribe members largely shun ostentatious displays of wealth. For example, store owner Cang defines luxury as ‘having a certain class or style’ rather than spending money on products.

The Big Picture

Discover More News
Kopparberg launches UPF40 football shirts to promote sun safety during Euros

News

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.
SPF : Advertising & Branding : Alcohol
Jouissance fragrances are inspired by erotic literature

News

Jouissance fragrances are inspired by erotic literature

London-based fragrance brand Jouissance is launching a trio of scents inspired by erotic literature.
Beauty : Pop-culture & Media : Society
Foresight Friday: Seyi Oduwole, intern

News

Foresight Friday: Seyi Oduwole, intern

This week, intern Seyi Oduwole discusses IT girl initiatives, the ad-hoc accessories beauty trend and Fenty Hair’s entrance into the haircare market.
Society : Pop-culture & Media : Technology
Stat: The dirty truth about AI's energy consumption

News

Stat: The dirty truth about AI's energy consumption

Artificial intelligence, along with data centres and cryptocurrencies, is projected to significantly increase electricity consumption globally.
Sustainability : Pop-culture & Media : Technology
Netflix to release 14 video games based on titles such as Emily in Paris

News

Netflix to release 14 video games based on titles such as Emily in Paris

Netflix has announced 14 new video games, expanding its current gaming portfolio with exciting new titles and release dates for highly anticipated ...
Gaming : Pop-culture & Media : Society
Our Place’s Wonder Oven is a compact one-stop-shop appliance

News

Our Place’s Wonder Oven is a compact one-stop-shop appliance

Our Place has rolled out a 6-in-1 countertop appliance that combines multiple cooking functions in a sleek design.
Design : Food & Drink : Technology
Lovehoney champions senior sexual health with Queen Bees initiative

News

Lovehoney champions senior sexual health with Queen Bees initiative

Sex toy brand Lovehoney is recruiting ‘senior sexperts’ to advise older adults on enhancing their intimate lives.
Sex : Health & Wellness : Society
Stat: Survey shows LGBTQ+ employees still feel marginalised at work

News

Stat: Survey shows LGBTQ+ employees still feel marginalised at work

The Workmonitor Pulse survey, which shed light on the experiences of LGBTQ+ employees worldwide, showed that 41% of employees say their w...
Workplace : Health & Wellness : Society
Heinz and Kappa honour Italy’s game day sandwich-makers

News

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...
Advertising & Branding : Food : Sports & Leisure
 Anthropologie launches adaptive fashion collection

News

Anthropologie launches adaptive fashion collection

Anthropologie has launched an adaptive apparel collection, re-imagining eight best-sellers to better fit the lives and needs of the disabled commun...
Fashion : Health & Wellness : Design
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more