Brand Innovation Debrief: Elf Beauty

15 : 01 : 2024 Beauty : Gen Z : E.l.f Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded celebrity status, the brand has left no stone unturned in its efforts to dominate the market.

Brand Innovation Debrief: Elf Beauty

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